FREQUENTLY ASKED QUESTIONS
ABOUT THE ELECTRODRY FRANCHISE

Franchise Questions

Electrodry started in 1983, making us more than 30 years old.

Electrodry offers a unique carpet dry cleaning service that removes more stains than any other system and leaves the carpet walk-on dry.

We also offer upholstery cleaning, mattress cleaning, tile and grout cleaning and air conditioner cleaning services, all of which incorporate Healthguard™, a sanitiser that eliminates germs and bacteria as well as achieving amazing cleaning results. Electrodry is always evolving and wee have recently expanded our service to wood floors with our Timber Refresh service. 

Electrodry is much more than just carpet cleaning!

Depending upon the location and its previous trading history. A franchise purchased from the franchisor will generally be $42,000 plus GST,, plus van and equipment. The purchase price is payable in 2 instalments, with $32,000 up front and $10,000 after 1 year so that you can save part of the purchase price from the operation of the business.

If an existing franchise is being purchased from a franchisee then the purchase price will vary depending on the trading history of the business.

The franchise fee is 10% of the turnover of the business. The franchise fee allows you the right to use the Electrodry business name and the cleaning systems. This fee also contributed to the ongoing development of the Electrodry business. 

Electrodry also charges an administraion fee which is 9% of turnover. This covers answering calls and making bookings, fielding social media enquiries, inbound calls from customers on 13 numbers, maintenance and development of the Electrodry bookings system and apps and Electrodry support staff. This fee may be reduced by $150 per week if the franchisee takes their own calls. 

The advertising contribution is up to 21% of turnover and covers Television advertising, full colour brochures, shop-a-docket coupons, google adwords, yellow on-line and social media. 

If you become part of a business referral group that helps grow your business then the advertising contribution will drop to 18% of turnover.

You will receive 2 weeks of hands on training with a franchise member in your local area and 3 days training at our head office in Newcastle. Each franchise member will undertake 2 courses with the IICRC (International Institute for Cleaning and Restoration Certification), which is an international training and certification body. The IICRC courses help provide the knowledge to turn each franchise member into an industry expert.

Electrodry also conducts training for its franchise members in all major cities.

The Electrodry cleaning system is unique to Electrodry and, as such, all cleaning products and some marketing materials must be purchased from Electrodry.

Electrodry stocks and sells most other items required for running an Electrodry business at very cost effective rates, although purchasing through us is not compulsory.

The profit from an Electrodry franchise depends on the efforts of the franchisee. Each franchise territory has a document turnover history and the booklet and we have included several cash flow scenarios in the Franchise information book that should give some insight into what a franchisee can make from an Electrodry business.

The franchise agreement is for 10 years, renewable for a further 10 years subject to the payment of a renewal fee and a few other requirements that are covered in your franchise agreement.

Yes, many Electrodry franchises have been sold and some with very substantial capital gains. This is one of the greatest advantages of an Electrodry franchise.

Yes, one of our most successful franchise members are multiple franchise owners.

An Electrodry franchise is ideal for someone wanting to take control of their life, gain some economic freedom, and reap the rewards of their own efforts. There are very few businesses that can deliver the same financial return as an Electrodry franchise for the establishment cost involved.

We can have you on the road and starting the training process almost immediately.

There is no experience required to be an Electrodry franchisee. Our franchise members come from many different backgrounds. It is important that each franchise member has a strong determination to succeed, enjoys dealing with the public and is prepared for some physical work.

  1. Contact our National Franchise & Development Manager Ricki Nash – National Franchise & Development Manager at [email protected]
  2. Ricki will contact you within 48 hours to discuss your enquiry.
  3. We organise a hands-on 'trial day' where you will go on the road with an existing franchise member to give you a better understanding of what is involved in running an Electrodry franchise.
  4. We then organise an assessment interview, which is an opportunity for you to find out more about Electrodry and ask for all the information you need. It also gives us an opportunity to evaluate your ability to be a successful Electrodry franchisee.
  5. We ask you to fill out and send back a Franchise Qualification Application.
  6. We then supply you with the legal documentation and other financial information required for you to decide if an Electrodry franchise is right for you.

 

 

 

Ready to join Australia’s Largest Carpet Dry Cleaner?

Contact Ricki Nash, National Franchise & Development Manager

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